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  Why Advertisers Should
 Use GetDetails.com and
 Abandon Disclaimers
Click Here for Commercials that people actually like to hear!
The Federal Trade 
Commission
www.ftc.gov/
is ever-vigilant when it comes to regulating misleading advertising. Their fines and punitive actions are worth noting. They maintain that omitting facts, or purposely mis- stating important information is not legal. If you advertise, be sure you understand
the stakes.
First of all, as you undoubtably know, a company's most valuable asset is its reputation.  Just what do disclaimers say to potential customers?  "Hmm, I wonder what they're trying to hide?" or "Geez, these guys must be trying to take advantage of me, or else they'd be more open with these details."  You can only begin to imagine what else!  Secondly, those mumbled words and fine print are just plain ugly.  They spoil the message your advertising is designed to communicate. Think how much more selling your commercials could do without disclaimers!
 
In an effort to legally satisfy these regulations the use of disclaimers seemed to be the answer.  However, the opposite is usually the result.  By hiding or making these details difficult to understand, advertisers may actually mislead their customers.  A business built on lies and deception is extremely vulnerable. 
 
Advertise along with your  disclaimer. Use pictures, ad copy, even sound.  You'll turn a motivated consumer into an enthusiastic customer.
It's quick and easy.  Use a simple, unobtrusive message at the end of a TV spot, or a three second tag to a radio commercial:  "Get Details at Get Details.com".   Now isn't that a lot nicer than all that disclaimer mumbo jumbo?

Advertisers,
Click Here, And Forget
Click Here For More Information
About Disclaimers Forever!
 
A reputable firm values a being known for honesty.  You don't have anything to hide.
Prove it.  Use 
GetDetails.com
instead of disclaimers.
Not only can you disclose financing and other details too cumbersome for
traditional advertising,
you can use your pages on Get Details.com to
promote your company.

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