Detailed information on products featured in Radio commercials
They're called Disclaimers
They're those quickly spoken words generally included at the end of radio commercials. 

What is their purpose?
Many times, certain items have legal or financial details that must be included with their advertising.  The details can be quite dull, so its often mumbled at breakneck speed in a tone that most people can't undertand. 

The Results?

  • Important information is not conveyed to the people who need it, the consumers. 
  • Advertisers may allow themselves to be vulnerable to legal challenge. 
  • Unscrupulous operators can abuse disclaimers  diluting the effectiveness of all advertising.


    • The Solution
    This site will guide you to disclaimer information anywhere in the US and Internationally.  Select your state and nearest city from the box above.  Consumers may access details before making a purchase.  Merchants can disclaim important financing, legal or other details. 

    Now A Word For Our Sponsors
    Disclaimers are a distasteful part of the advertising business.  Most legitimate advertisers would prefer to avoid them.  So would most ethical producers.  But in this litigious age, they have become ubiquitious.  They are necessary, but not necessarily in their present form. 

    Introducing The Better Disclaimer
    Instead of having an announcer unintelligibly mutterr something that will never be decoded, use a simple 3 second phrase: "Get Details at GetDetails.com"  That takes them here.  This website is a portal to radio station websites nationwide, and internationally.  Each trading area would maintain disclaimer pages on their station sites where this information may be retrieved.

    The New Result
  • Commercials can become less cluttered. 
  • Important details can be fully disclosed, legally protecting the advertiser and informing the consumer.
  • Trust will be re-established since any reputible merchant would welcome the opportunity to be more open with their customers. 


    • New Selling Opportunities Will Be Created

  • For the advertiser:  Ads for additional products may be placed adjacent to the disclaimer information.  Links to the advertiser's website and other information are also included.
  • For Clear Channel:  Ads may be placed on the same pages, creating internet revenue.  A nominal fee for providing a needed service to advertisers who must disclaim information, is another revenue  source.  This disclaimer may be used on any radio station, not only Clear Channel outlets. 


    • Advertisers Appreciate Easy
    If you offer them a way to be rid of one more headache, they'll thank you by letting you have more influence over their media budget.   We've changed the ad world with Less Is More.  Now let's give them even more, by allowing them to say less.